Wednesday, 10 September 2025

Sora AI: Features, Pricing & How to Use OpenAI’s Text-to-Video Tool

Sora AI features, pricing, and usage guide with a video preview illustration

What Is Sora AI?

Sora AI, also known as Sora Turbo, is OpenAI’s advanced text-to-video generation tool, designed to create short, realistic video clips from text prompts or image inputs. It supports scene editing tools like Storyboarding, Re-cut, Remix, Style Presets, and flexible aspect ratios (widescreen, vertical, square) OpenAI.

The tool was first released in February 2024 during early testing, and then fully launched in December 2024 as part of OpenAI’s “12 Days of OpenAI” campaign Reuters TechRadar Axios.

Key Features at a Glance

  • Text-, image-, and video-based inputs for creative versatility.OpenAI 

  • Storyboard interface for arranging frames, refining timing, and editing sequences visually. OpenAI

  • Advanced tools: remix, re-cut, loop, blend, and style presets like film noir or archival effects. GeeksforGeeks

  • Multiple output formats: widescreen, square, vertical. Reuters

  • Community discovery: Explore Featured and Recent feeds to get inspired.OpenAI The Economic Times

  • Safety restrictions: Content involving minors, humans, or deepfakes is moderated; watermarking and safety systems help prevent misuse. Reuters Sora AI

Pricing & Access Tiers

Sora is available exclusively via ChatGPT subscriptions, with two main plans:

ChatGPT Plus — $20/month

ChatGPT Pro — $200/month

  • Up to 500 priority videos per month, plus unlimited “relaxed” generation.

  • Supports up to 1080p resolution.

  • Max video duration: up to 20 seconds.

  • Watermark-free downloads.

  • Up to 5 concurrent video generations.

  • Suited for filmmakers, businesses, and power users. Sora AI Toolspedia DalyAI Tools BlogVideoProc.

Some sources note a credit system, e.g., a 5-second 480p video consuming 20 credits, a 10-second 1080p one using 600 credits DalyAITools Blog.

Free Access Option — Bing Video Creator

Good news! You can create five-second vertical videos for free using Sora’s engine via Microsoft Bing’s mobile app. Features include:

  • Two speeds: Standard (free) and Fast (10 free tries)—after that, Fast requires Microsoft Rewards points.

  • Videos persist in the app for 90 days.

  • Global rollout (excluding China and Russia).The Verge The Economic Times

What Users Are Saying

Reddit users share a spectrum of experiences:

“Sora for Pro users allows 18,000 generations per month… at $5/10s for Veo2, you'd spend $90,000 a month to match that.”

“Sora seems WAY TOO EXPENSIVE. RunwayML offers unlimited generations for ~$100/month.”

Common complaints about the service include:

  • “Service at capacity… generation process is too slow… queue can take up to 15 min.”

  • “Results are highly inconsistent… like playing the lottery.”

Summary Table

PlanCostMax ResolutionMax DurationMonthly LimitWatermarkBest For
ChatGPT Plus$20/mo480–720p5–10 sec~50 priority videosYesCasual creators/hobbyists
ChatGPT Pro$200/moUp to 1080pUp to 20 sec500 priority + unlimited relaxedNoProfessionals, high-volume users
Bing AppFreeVertical only5 secLimited by app/generation(Unclear)Casual test/demo use

Final Thoughts

Sora AI is a groundbreaking tool that brings text-to-video creation into the mainstream. Through subscription tiers, OpenAI offers a range of capabilities—from hobbyist-level access to professional-grade features. The pricing may feel steep, especially compared to dedicated tools like RunwayML—but as part of the broader ChatGPT ecosystem, the value may justify the cost for multi-tool users.

For lighter or trial usage, Microsoft’s Bing Video Creator offers a great free entry point to Sora’s visual capabilities.

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